Empower & Express

Everyone is talking about personal branding, and you feel you want to embark on this journey, but you would like guidance and partners. This is a sign for you, fabulous woman; we want you to feel comfortable & confident in your brand and, ultimately, in yourself.

We've designed an 8+ hours journey starting from within - your confidence, your mind, your strategy, your visuals, and your communication, to your style and photos.

All will happen in the fabulous setting created by Iulia Iacob at Primitiv Plants. We already know it is going to be major & unique.

After coffee, we want to start from within - the psychological part of the day will help you Get Comfortable and Expose Yourself with Confidence - a lively and raw workshop by Diana Lupu, the fabulous relational-oriented psychologist.

We continue with Ioana Dodan, who will guide you through the ins and outs of Personal Brand architecture. Do we like who we are enough to show up as personal brands? Are we comfortable with feedback? How do we start? How do we communicate online and offline so that everyone gets us? What about visual identity? How can we have authentic visuals? What does a professional personal brand look like?

The best part? You will be in the company of amazing women. Amazing professionals and humans who will be there to listen and give feedback. We will all get to know each other deeply and will interact and help each other create our FAB VISUAL PERSONAL BRAND MAP.

Style is our next step in creating this authentic visual personal brand, and Adriana Matei, the style coach who has been changing women’s lives using clothes, will help you discover your personal style.

Mindful culinary experiences will accompany us throughout the day. Expect one of the most beautiful and delicious lunches you have ever attended, prepared by Ioana Guica, whose mission is to help us connect through food.

And, of course, we will end it with a mini portrait session by FAB in a ZOF decor and lots of PROSECCO.

We will be a maximum of 20 people, so expect it to get PERSONAL :)

Ioana Dodan is the mastermind behind THE FAB SQUAD, where she crafts authentic personal brands for individuals seeking a cohesive and visually appealing online presence.

Her passion lies in uncovering and encapsulating each client's unique essence into a compelling brand statement, graphic symbol, and captivating photograph.

Ioana's mission is to foster self-love throughout the personal branding process. She firmly believes that self-acceptance is the foundation of sustainable personal branding, drawing upon her extensive experience as an architect, photographer, and graphic designer working with over 3000 clients.

Prior to THE FAB SQUAD, Ioana pursued a successful career as an architect, spending four years in Shanghai where she designed a 50-story office building. In her free time, she enjoys dance hall, exploring new restaurants with her husband Vlad, and cherishing moments with her son, Toma.

Diana Lupu is a family therapist, couples' relationship guide, Imago therapist, and adolescent companion. Her mission is to facilitate the building of healthy relationships through science, awareness, and a touch of humor.

Guided by the motto, "We are born from a relationship, we are wounded in a relationship, we heal through a relationship," she works with couples, parents, adolescents, and adults to understand relational dynamics and construct meaningful narratives that promote self-awareness.

Her goal is to empower individuals to consciously enhance the quality of their relationships and overall well-being.

Good vibes, wittiness & self-respect - the first lesson I "teach" my clients.

I am a style coach who functions as a therapist for both the mind and the wardrobe of any woman in need of a change. I started as a fashion PR for Romanian designers, then continued with a style blog, and refined my skills internationally in all things fashion & style. I have attended Fashion Weeks (New York, London, Paris), appeared on the websites of Vogue UK, Vogue Germany, Vogue Spain, The Guardian, and taken courses in fashion business, personal styling, personal shopping, fashion journalism, how to shop smart, visual merchandising with the Vogue UK team, which have helped me to evolve visually, to understand all the coordinates, both aesthetic and psychological, of everything that style and fashion mean and the overwhelming differences between them. For 7 years I have been working one-on-one with women from all over the world who need to turn their attention to themselves and strengthen the confidence and courage they have kept hidden. For 5 years I have also been holding workshops for a wider audience because I want "girl power" to be more than just a tattoo on my left hand.

Ioana's passion for cooking stems from its ability to express love and connect people. She carefully considers her guests' preferences and delights in surprising them with culinary creations. Cooking is her way of saying "thank you" for their presence in her life.Inviting others to cook together is an invitation for deeper connection and exploration of shared rhythms. She believes that cooking together for others adds a touch of magic to the experience.Seasonings, no matter how exotic or unusual, are always accompanied by a generous sprinkle of love. This essence is evident in the "orgasmic sounds" that accompany the first taste of her dishes.Gathering around the table fosters equality and sharing. She finds joy in the simple act of exchanging bread for salad, a smile for a glance, words for listening ears.As hunger subsides, a space opens for deeper nourishment, where individuals can bring their authentic selves. A hearty laugh, a curious question – she is fascinated by uncovering others' passions, concerns, and sources of joy.Conversations are sometimes carefully curated, sometimes spontaneous. Regardless, she embraces the philosophy of "Eat to connect."Ioana is grateful for the community fostered by "Eat to connect," where good vibes, wit, and self-respect are the cornerstones of her teachings.